Allied Productions | Grand Rapids Video Production, Photography and Digital Media Agency
THE INTERSECTION OF STRATEGY AND STORY

BLOG

The Intersection of Strategy and Story

Summer Photography and Video Production Internship Recap

This summer, we welcomed an intern from Grand Valley State University - Stephanie Kaszewski. Stephanie is studying to be a documentary filmmaker and wanted to utilize the internship program to spend some time 'in the field' with us. We brought Stephanie along on several photo and video productions while also providing her with weekly assignments and a final project.

Read More
ceci mcgraneComment
GEAR REVIEW: GVM 480 LS & 520 S LED Light Kits

LED (Light Emitting Diode ) lights are no longer niche, inaccurate color-casting second-rate light sources. These amazing pieces of technology rival their Tungsten, HMI, and other traditional lighting-source competitors in almost ever category from power output, energy use, color accuracy, and even price. Now, that doesn't mean there aren't still advantages to traditional lights namely the years of accessories, systems, and reliability that result from incumbent industries. Still, the big reasons to have LED lights as an essential part of your kit boils down to the following:


Read More
Summer Intern Final Project: Hyzer's

This summer we participated in the internship program with Grand Valley State University and welcomed Stephanie Kaszewski as our intern. We began the summer by focusing on the fundamentals of shooting (the exposure triangle, composition, frame rates, white balance, etc) and spent a good amount of time on both photo and video work. For her final project, we tasked her with telling the story of a local business. We are happy to premiere the result of that effort here. 

Read More
ceci mcgraneComment
SCAM ALERT: Freelance/Independent Photographer needed for a Fashion Shoot

What could be more exciting than hearing you are being considered to create content for one of your favorite publications. You quickly respond with some examples of your work and guess what - they love your work! You got the job! Your hard work is paying off and the world will finally see your amazing work as it was meant to be! Time to celebrate and begin planning your breakout shoot. Now here comes their confirmation email/contract:

Read More
ceci mcgraneComment
How to Make an Insurance Claim for Stolen Photo/Video Gear

Is there a worse feeling than walking out to your car and realizing you've just had your equipment stolen? One of the unfortunate realities of working on location is the potential for theft. While we've created gear management processes that serve to prevent opportunities for gear loss,  we recently experienced a loss of gear due to theft. As we were covered by insurance, we have been able to replace the equipment; but having gone through the experience has provided some lessons and action items for us, and we thought we'd share a few tips if you ever need to make a claim. 

Read More
ceci mcgraneComment
Field Test: The Zhiyun Crane Plus & Panasonic GH5S

In celebration of a new city ordinance allowing greater food truck access to downtown, Grand Rapids welcomed a food truck festival for a great day of community and culinary creativity. We thought it would be a great opportunity to get some test footage and provide you with a review of how the Zhiyun Crane Plus worked with our mirrorless setup (Panasonic GH5S w/Panasonic Lumix G X Vario 12-35mm f/2.8 II).

Read More
ceci mcgraneComment
Color: The Mood of Film (Part III)

Once color became the standard, a number of film stock varieties emerged in a short amount of time. These options presented filmmakers with a starting point for the way they wanted to utilize color to communicate mood in their films. While we see this intentionality in terms of creating mood, there is also the aspect of seeing how specific film stocks became associated with specific looks in cinema.

Read More