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Our Studio
401 Hall Street Southwest
Suite 218
Grand Rapids, MI, 49503
United States
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With our internship program returning this year, we wanted to catch up with a former intern on his career progress…
Finding a creative service partner can be difficult but a few search guidelines can help put your mind at ease.
With every new collaboration, client or co-producer alike, comes the opportunity to learn and possibly grow from the experience…
…people hire us because photography is a service. While the image requirements for a passport photo are very specific and there isn’t a lot of opportunity for creative editing or skin smoothing or any of the other tricks photographers often use in their images; there is always an opportunity to look one’s best by learning a few posing tricks as well as getting feedback on expression in a stress-free, supportive environment.
The challenges that faced our collaboration gave us the chance to fortify our relationship with the school by evolving our processes to fit within the school’s needs during a viral pandemic.
Dr. Raubolt approached Allied with a story and wanted a way of presenting that story visually. His vision began with a series of images to support the narrative and a willingness to collaborate with our team on achieving an impactful video production.
The agency of record for one of the largest pharmaceutical companies in the world approached us to help capture event footage and interviews at a large conference in Boston. We needed to be able to capture interviews with medical experts, showcase their presentations, and cut together content on the fly for upload WeChat via a team in mainland China.
Albion wanted to be able to have a set of videos to utilize during the application process to increase applications, and deposits. The idea by itself isn’t revolutionary, however Albion wanted to target specific content at prospective students based on different criteria including personal interests, professional interests, and demographics. The ultimate goal was to create a series of videos that pulled students in and made them never want to leave.
Versico sponsored a product demonstration at Eikenhout roofing supply highlighting a new commercial roofing product. They needed aerial coverage of the installation, b-roll, as well as interview coverage for training and marketing use. Also, the needed principle photography to capture everything in two days.
Albion approached Allied looking to improve the quality of their commencement livestream. The previous year’s livestream included a single camera pointed at the stage. They were looking for a partner to elevate the programming and help bring the commencement experience to family and friends that couldn’t attend.
As everyone is aware, the current pandemic has resulted in many business disruptions. In the production space, it is essential to adopt some specific protocols to meet this challenge. In our case, we have implemented a disinfection process for our gear between projects, limited our social interactions, promoted frequent hand-washing, and taken care to do meetings remotely when possible. Another aspect to consider in this time is the number of essential crew required for any given project.
Often, circumstances beyond our control such as the Coronavirus can result in business contingencies which require live streaming of events, church services, company meetings or training sessions. Some businesses will choose to attempt this on their own and often encounter roadblocks. While many streaming services and apps have made the process much easier than it was in the past, there are some things to consider when deciding on hiring outside help or attempting to produce a live stream event on your own. Depending on the number of speakers, the audio setup, the environment, and the overall project needs; having a dedicated individual running the switcher can be essential. A simple interview can be accomplished utilizing Google hangouts but a multi-speaker training session requires more planning and equipment.
Client growth is a perpetual goal for business. In this blog, we share our experiences on set that led to more work in the future and our observations from those opportunities.
As we wind down from our busiest summer on record, we wanted to share with you our favorite tips for video production teams on the road!
You’ve seen a set of Quasar Science LED tubes. We guarantee it. These long, versatile tubes of light have taken the video work by storm. What started as a way to turn heads with light design has morphed into an amazingly powerful lighting tool. The unique properties of Quasar Science LED tubes (a long, large, light, and power soft light source) lets you hide them almost anywhere.
In today's competitive business landscape, companies are constantly searching for innovative marketing strategies to fuel their growth. One such strategy that has gained traction in recent years is fractional marketing. In this blog post, we will explore what fractional marketing is and how it can benefit companies in their quest for success. Additionally, we will discuss the importance of hiring a fractional marketing leader or team.