Phill Swanson, ENFP-A
I've had the pleasure to work with brilliant designers, research and development leaders, and business leaders at some of the largest companies in the world during my career. The overwhelming focus of these interactions is how to effectively innovate in a rapidly changing world. Without diving too far into the weeds of product development, the common thread needling its way through each organization? Narrative. The absence or presence of a strong strategic alignment hinged on how well these powerful men and women sold their vision. Not just to consumers, but to their own people.
This is why I come back to stories. From CEOs, to non-profit volunteers and the kids on the playground, stories are mankind's most powerful tool to drive change and meaningful action. While the toolkit we've amassed across design, business, and creative production is vast, none of these tools work without a story to connect the insights they create to the people we're trying to reach.
People don't follow numbers, they follow their hearts, their egos, their pain, and their passions. We believe putting narrative at the center of your strategy drives the greatest results no matter your industry or organizational and personal goals.
All of this leads me to the first question I'll ask when we're lucky enough to work with you.
So, what's your story?