We don’t talk at consumers; we hold a conversation.

We don’t tell; we advise.

We don’t trigger transactions; we inspire.


Phill Swanson, ENFP-A

I've had the pleasure to work with brilliant designers, research and development leaders, and business leaders at some of the largest companies in the world during my career. The overwhelming focus of these interactions is how to effectively innovate in a rapidly changing world. Without diving too far into the weeds of product development, the common thread needling its way through each organization? Narrative. The absence or presence of a strong strategic alignment hinged on how well these powerful men and women sold their vision. Not just to consumers, but to their own people. 

This is why I come back to stories. From CEOs, to non-profit volunteers and the kids on the playground, stories are mankind's most powerful tool to drive change and meaningful action. While the toolkit we've amassed across design, business, and creative production is vast, none of these tools work without a story to connect the insights they create to the people we're trying to reach.

People don't follow numbers, they follow their hearts, their egos, their pain, and their passions. We believe putting narrative at the center of your strategy drives the greatest results no matter your industry or organizational and personal goals. 

All of this leads me to the first question I'll ask when we're lucky enough to work with you. 

So, what's your story?


Aaron McGrane, INFJ-T

I prefer William Carlos Williams to William Shakespeare and Basquiat to Michelangelo. I don’t necessarily believe in astrology, but if you looked up ‘Capricorn’ there isn’t a lot in the description that I could deny. It’s easier for me to make friends than keep them and that bothers me a lot less than it used to. I’ve had more careers than most people have had jobs. I took my first picture in 1983 and my most recent picture yesterday and I still haven’t figured it all out.

I went to Paris to study abstract painting, New Mexico to study watercolors, and the streets of Detroit to learn music videos. I spent my 20’s in Colorado and my 30’s in Michigan, but I’m most at home in my mind. Jean-Luc Godard once said “Photography is truth” and I still believe that’s possible. Art saved my life. Yes, there really is a Kalamazoo.

I believe in the dignity of work. I’m confident but I prefer to be underestimated. 


Dennis Stack, INFP-A

I feel that although most of the stories have been told before, there are so many new ways to tell them. I believe that earning is better than winning and you only get out what you put in. I like to gain people's favor but it's my mission to earn their respect. Being raised on the value of hard work I've climbed the ladder in multiple careers and live by the words of Einstein, "you only fail when you stop trying."

My parents took me to a Batman movie when I was three and I have been studying film ever since. While I have accrued deep knowledge of visual storytelling through both formal training and self-education, I know that there is always more to be learned. From rolling cords to the director's chair, I've done it all and believe that there is no job too big or small.

Let's get to work.