Allied Productions | Grand Rapids Video Production, Photography and Digital Media Agency
THE INTERSECTION OF STRATEGY AND STORY

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The Intersection of Strategy and Story

SCAM ALERT: Freelance/Independent Photographer needed for a Fashion Shoot

What could be more exciting than hearing you are being considered to create content for one of your favorite publications. You quickly respond with some examples of your work and guess what - they love your work! You got the job! Your hard work is paying off and the world will finally see your amazing work as it was meant to be! Time to celebrate and begin planning your breakout shoot. Now here comes their confirmation email/contract:

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How to Make an Insurance Claim for Stolen Photo/Video Gear

Is there a worse feeling than walking out to your car and realizing you've just had your equipment stolen? One of the unfortunate realities of working on location is the potential for theft. While we've created gear management processes that serve to prevent opportunities for gear loss,  we recently experienced a loss of gear due to theft. As we were covered by insurance, we have been able to replace the equipment; but having gone through the experience has provided some lessons and action items for us, and we thought we'd share a few tips if you ever need to make a claim. 

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Field Test: The Zhiyun Crane Plus & Panasonic GH5S

In celebration of a new city ordinance allowing greater food truck access to downtown, Grand Rapids welcomed a food truck festival for a great day of community and culinary creativity. We thought it would be a great opportunity to get some test footage and provide you with a review of how the Zhiyun Crane Plus worked with our mirrorless setup (Panasonic GH5S w/Panasonic Lumix G X Vario 12-35mm f/2.8 II).

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Color: The Mood of Film (Part III)

Once color became the standard, a number of film stock varieties emerged in a short amount of time. These options presented filmmakers with a starting point for the way they wanted to utilize color to communicate mood in their films. While we see this intentionality in terms of creating mood, there is also the aspect of seeing how specific film stocks became associated with specific looks in cinema.

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The INTERVIEW: Nino Batista & Josie Fox

One of our favorite things to do is host educational workshops. We've hosted many great photographers and filmmakers, and are happy to welcome Nino Batista and Josie Fox to Grand Rapids as a part of their 2018 Workshop Tour! While we'll be adding more information as we get closer to the workshop date, we thought we'd let you get to know Nino and Josie a little better with our new series 10 Questions for a Photographer/Model.

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Fighting Film Fatigue - Ways to Stay Motivated

Ask anyone who has ever made a film and they'll tell you it's difficult. The peaks and valleys that you experience can rise to “This is the greatest movie I’ve ever made!” or sink to “This movie is a piece of trash and so am I!” Feeling discouraged is natural. I’ve had my fair share of moments where I felt completely and utterly lost. In this blog, I’m going to share some methods that can help you navigate the highs and lows of the journey we call filmmaking. 

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COLOR: The Mood of Film (Part II)

To sum up these terms; we can think of HUE as the specific color, VALUE as how bright the color is, and SATURATION as how intense the color presents itself. When thinking of how color is used in film, we'll rely heavily on these concepts of HUE, VALUE, and SATURATION as we explore how colors relate to each other and how these relationships can serve to create a visual style.

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COLOR: The Mood of Film (Part I)

As with film's origin, many color relationships were ENCOUNTERED rather than INVENTED. Certainly, a good amount of work has been done to reinforce these concepts with an incredibly scientific approach, but our point here is that one doesn't have to have an advanced understanding of color to UNDERSTAND color. Color permeates our lives. We're green with envy, we seethe with a red-hot anger, we even sing the blues. A golden-warm sunset can elicit feelings of resolution, closure and legacy while the cold bleakness of a brisk blue dawn reminds us of the work ahead and the unforgiving beauty of isolation. We don't have to be told to remember these associations, they're formed before we even embrace language. 

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